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Challenge Series organizers announce a slew of sponsors for 2024 Late Model events

ST. CLOUD, MN - Organizers with the Structural Buildings WISSOTA Late Model Challenge Series — powered by Momentum Truck Group, Freightliner, Western Star — recently announced a slew of sponsorship additions for its 2024 run, as well as bonuses for its SERVPRO Star of the Series competitors, beginning next weekend with programs at I-94 (May 10), Viking Speedway (May 11), and Granite City Motor Park (May 12).

This season the Challenge Series will host a pre-race show before each event, featuring drivers, track promoters, sponsors and other guests leading into each night’s racing action. BuyRaceShirts.com powered by Outlaw Graphix will be the pre-race show sponsor nightly all season long.

Outlaw Graphix, LLC is based out of Montevideo, Minnesota and is a full-service print shop, producing screen printing and embroidery, signs, race wraps, vehicle wraps, decals, promotional items and more. They created BuyRaceShirts.com to give their customers a clear and obvious place to order their gear and get information that they need by a quick click of the button!

Depending on each night’s start time, the pre-race show is scheduled for a 30-minute segment shortly after spectator gates open and will be shown live on social media and other outlets to give fans a nightly preview of what to expect.

Speedwerx has been involved with the Challenge Series for a few years as the Hard Charger sponsor, and this year will transition to the sponsor of MRP’s Speedwerx Fantasy Challenge, powered by My Race Pass. Among other things, Speedwerx will provide a $100 certificate to be randomly given away at each series drivers’ meeting throughout the season.

The fantasy challenge will allow fans to pick their fantasy team at each Challenge Series event throughout the season, playing against other fans for nightly swag bags and end-of-season cash and swag bag prizes. If fans don’t already have the MRP app, be sure to download it prior to the series’ first event on May 10. More details will be posted prior to each series event all season long.

The series also added several new “‘flag sponsors” to its list of supporters. At each of the 21 series events throughout the ’24 season, each time the green flag flies over Late Model competition, it will be known as the Gorsuch Performance Solutions green flag.

When a caution flag flies, it will be known as the Minnesota Truck Headquarters caution flag, and when the white flag is displayed, it will be known as the White City Glass white flag.

Finally, the checkered flag for each race has been dubbed the Sunoco by Woodie’s Racing checkered flag.

Other sponsors added to the slate for 2024 include Champ Pans and Liteceiver.

Champ Pans has donated 15 wheel covers for giveaways throughout the season.

Meanwhile, Liteceiver, the newest product by the creators of the Raceceiver, will have a unit in each of the competitors’ cockpits during each series event this season.

Drivers have commented how much the Liteceiver benefits them in knowing when a caution is displayed. Its bright LED screen that displays the green, yellow, red and other colors when triggered by race control.

For those drivers who sign up to be part of the SERVPRO Star of the Series program, there are many exciting benefits continuing to come together for the 2024 season.

MOTUL is back on board as a sponsor and among other things, Motul will give away one case of oil at each series driver’s meeting, by random drawing among every eligible SERVPRO Star of the Series competitors.

Hoosier Racing Tire is back as a sponsor of the series and will give away one new tire at each series driver’s meeting, by random drawing, among every eligible SERVPRO Star of the Series competitors.

Velocita has returned as a sponsor, and will give away one pair of gloves or shoes at each series driver’s meeting, by random drawing among every eligible SERVPRO Star of the Series competitors.

With the many benefits available for the SERVPRO promotion, don’t forget to sign up! If you haven’t signed up yet for the SERVPRO Star of the Series, contact Series Director Chris Stepan at (715) 497-8916 prior to May 10.

For more information about the Challenge Series, visit https://www.wissotachallengeseries.com.

Scott Hughes